Sweatcoin
HEALTH APP
A selection of works done during my role as a lead marketing designer for Sweatcoin.
Sweatcoin is a free "move-to-earn" app that rewards users with a digital currency (Sweatcoins) for walking and physical activity, tracked by your phone's sensors. You earn roughly one Sweatcoin for every 1,000 outdoor steps, which can then be redeemed in the app's marketplace for fitness gear, gadgets, experiences, discounts, subscriptions, or donated to charity
Art Direction
App Store screens
Social media
Marketing + growth campaigns
VISUAL IDENTITY, DIGITAL, PRINT, ART DIRECTION
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