CAMELIA CUCOLEA
Brand design designer & art director crafting (mostly) brand identities with conceptual clarity, simplicity, and creativity. Designed for companies that care about impact, not just aesthetics.
My experience spans from agency-side experience, to leading brand development for a crypto start-up, to working in-house for a tech company, as well as freelancing all along the way.
Based in Germany.
Valory
Create a corporate brand for early-stage tech start-up fundraising that clearly communicates the core product.
Strategy
Embed the product concept into the logo and build a scalable visual system from it.
Identity
A network of agents evolving from a single origin — connected, collaborative, and expanding.
Role
Lead design, creative direction.
accru ai
Define a corporate brand for an early-stage AI platform that automates the full invoice cycle, while making a complex financial process feel simple, fluid, and scalable.
Strategy
Translate the idea of continuous revenue flow into the visual language — using movement, repetition, and system-driven design to showcase automation.
Identity
A dynamic system built around motion and modularity. Elements expand, repeat, and interact — mirroring how invoices, data, and actions move seamlessly through the platform.
Role
Brand designer, art direction.
autonolas
Define the lore and create a brand system for both developers and the community.
Strategy
Build a narrative rooted in autonomous agents performing crypto transactions. Split the brand into two tailored expressions — one for developers, one for the community — within a shared visual universe.
Identity
A dual system with a unified core. Technical, structured elements for developers; expressive, narrative-driven visuals for the community — both connected through the same underlying logic and world.
Role
Lead designer, creative direction.
sweatcoin
Create a design system that aligns with product.
Strategy
Making the app recognisable through curated visuals and creative direction.
outcome
Increased the daily registrations to 50k+/day, build a design system aligned with the product, brought in partnerships with big brands like nike and gymshark, grew the and managed a team of graphic designers.
Role
Lead designer, creative direction, art direction.
matcha+
Develop the brand and packaging for matcha infused with biotin, vitamin C and tremella.
Strategy
Position the brand as a standout in the matcha space, with a clear focus on its enhanced ingredient profile.
identity
A stripped-back packaging approach with bold typography and a distinctive “+” accent. The visual system leverages the product and packaging as primary brand assets for a clear market entry.
Role
Brand designer, creative direction, art direction.
heliora
Create a brand for a next-generation solar company that balances advanced technology with scalable, real-world infrastructure.
Strategy
Translate engineering and energy systems into a clear, modern visual language that works across architectural and utility-scale applications.
identity
A refined, system-driven aesthetic combining technical structure with natural energy cues.
Role
Brand designer, creative direction, art direction.
VISUAL IDENTITY, DIGITAL, PRINT, ART DIRECTION
Copyright © 2026
All rights reserved.