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MATCHA WIth benefits
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Matcha + a German consumer brand launching on the market looking to differentiate itself from the other products as being a matcha with extra benefits.
INFORMATION
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Matcha + 2025
Role Brand Designer + Art Director
Consumer Brand
description
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A stripped-back packaging approach with bold typography and a distinctive “+” accent. The visual system leverages the product and packaging as primary brand assets for a clear market entry. My work involved art direction with AI tools for the initial launch. Designing the packaging and design system to be used for the brand.
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Typographic system designed from the logo. The word 'wonder' is always emphasized to match the brand's differentiator from other matcha products.
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2026